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"Those people [who post abuse online] think they can sit in the comfort of their homes and do whatever they want on the Internet. We don't let that happen. They can't hide from us, we will find them," Criola founder Jurema Werneck told the BBC.
However, the civil rights group stopped short of personally shaming those responsible for the racist ramblings. Instead, it has blurred their pictures and usernames.
The posts featured on the billboards included a person saying he or she had “arrived home smelling like black people,” and “GFY dirty n***a, I dunno u but I wash myself.”The campaign was launched this summer after Maria Julia Coutinho, a black TV weather presenter, became the subject of racial hate when her photo was posted on the Facebook page of primetime news program Nacional Journal. The racist comments were made on July 3, Brazil's national day against racial discrimination.
Criola says the campaign was created to “raise awareness and start a discussion, in order to make people think about the consequences before posting [these kinds] of comments on the internet. Because, after all, the worst enemy of racism is silence.”
This article originally appeared in: SITE NAME